• Branding and PositioningWhat do your customers
    know about your brand that you don’t?

    They own it.

    They define it. They decide what it’s worth. But that doesn’t mean that you can’t influence how they think about you.

    See, it’s like dating. When a guy winks at you from across the room he’s advertising his interest. How you feel about him winking at you is the brand experience. If he is good looking, well put together and speaks intelligently, odds are you feel good about the encounter. But if he is a mess, not your type physically, his clothes look like they spent the last week crumpled on the floor, and he says all the wrong things in all the wrong ways, you have a different feeling about the experience. Businesses are no different.

    Building a brand is building a relationship.

    In old school marketing and advertising mantra, companies got to decide what they stood for and how they were interpreted. They simply told consumers what to think. Those days are long gone. Now, you’re lucky if you can get consumers to listen to what you have to say at all.

    But all is not lost. Companies can still influence how customers think about them. Good packaging, advertising, websites and sales literature absolutely make a difference (they are often your first impression). How the customer is treated is equally as important. Are you watching what is being said about you on Twitter? Do you engage your customers in meaningful conversations on Facebook? While your customers own the story of your brand, you have the opportunity to participate and shape it.

    Water Design Studio helps businesses create conversations with their customers. Understand how your business fits in the lives of your customers. And how to spot the valuable gems from the dazzling distractions. We make Brands meaningful.

    So let’s talk. We want to know all about you and (more importantly) about your customers. Let’s start a conversation.