Strategic Marketing
Marketing and management consulting service to assist you in Researching, Planning, and Analyzing your business. Marketing responsibilities are often described as the 4 P’s (Product, Price, Place, and Promotion). But only the most successful businesses employ the 7 P's of strategic marketing: Perspective/Precision, Plan, Processes, People, and Perceptions/Positioning. When used together, they ensure marketing success.
perspective/precision
– The answer is not in the building!
Don’t guess. Validate your intuition with qualitative and quantitative research:
- Current and prospective customers
- Current and new markets
- Distribution channels, suppliers and competitors
- Technology, regulatory and environmental trends
plans
– Plan your work and work your plan!
Top down and bottom up plan creation promotes stakeholder commitment. Regular project tracking relative to the plan delivers high quality, on time and within budget results:
- Individual sales promotions and advertising campaigns
- The annual Marketing Plan
- Operating and Strategic Plans
- Business Plans to support investor and Partner acquisition
processes
– The way you run your business determines the way your customers perceive your company and its products!
Analyze and optimize your key workflows:
- Internal and external deliverables
- Internal and external customer/supplier relationships
- Customer requirements based metrics
people
– The way you treat your employees is reflected by them in the way they in turn treat your customers!
Promote empowered teams through clarification of:
- Corporate culture and shared values
- Hierarchical corporate and departmental objectives
and key results
- Roles and responsibilities/accountabilities
- HR performance management systems
perceptions/positioning
– The external touch points of your business create the position of your company in the minds of your customers and prospects!
Shape their experience by analyzing and optimizing the way that you:
- Find ’em – Identify Prospects
- Hook ’em – Attract qualified leads
- Close ’em – Sell the right products to the right customers
- Serve ’em – Fulfill the sales promise by delivering the product
- Support ’em – All the rest of the interactions to complete the product
Please contact us to learn more about how we can work together.
